It’s not the plan. It’s the leadership capacity underneath it.  I can usually tell within fifteen minutes whether a strategic plan will move.  Not by the quality of the document.  By what the leadership team does when pressure shows up.

Most strategic plans don’t fail because of poor design. They fail because leaders lack the protected capacity to make and hold hard choices under pressure. When urgency runs the system, everything becomes a priority and nothing truly moves. This article explores why clarity, not effort, is the missing ingredient behind stalled strategy.

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